New Belgium Brewing – Asheville Blog http://ashevilleblog.com Your Source for all things Asheville Fri, 18 May 2018 21:35:41 +0000 en-US hourly 1 https://wordpress.org/?v=4.5.14 May At New Belgium – Tour de Fat and More! http://ashevilleblog.com/may-new-belgium-tour-de-fat/ http://ashevilleblog.com/may-new-belgium-tour-de-fat/#respond Tue, 02 May 2017 17:01:54 +0000 http://ashevilleblog.com/?p=11045 Today, May 2, marks one year that our Liquid Center has been open in Asheville! Man, we love seeing your smiling faces.

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Today, May 2, marks one year that our Liquid Center has been open in Asheville! Man, we love seeing your smiling faces.

There’s lots happening at here this month, including our first Tour de Fat in Asheville! Get your tickets today $25 http://www.newbelgium.com/events/tour-de-fat/city/asheville

Every Friday is Fat Tire Friday where our iconic Belgian ale Fat Tire is on special and there’s lots of other fun at New Belgium.

Saturday, May 6 –  BATTLE OF THE BANDS AND 1 Year Anniversary in Asheville

Friday, May 12th – Fat Tire Friday – Carnival

To get in the Tour de Fat spirit, we’ll have some carnival games and rides and even a dunk tank. Cotton candy, all the carnival you can handle. We may even have some live music!

Asheville gets its New Belgium bike to celebrate our one year anniversary and celebrates with a Battle of the Bands featuring local bands Carolina Wray and Ian Ridenhour. Winner of the battle will play the Tour de Fat stage at our traveling bike and beer festival on May 20. Asheville on Bikes and Mountain True are beneficiaries of the band battle.

Friday, May 19– Asheville on Bikes is hosting ROLL OUTTA WORK  ride to New Belgium ride as part of Strive Not to Drive week, and in preparation for Tour de Fat. Decorate and tune your bike at New Belgium to get ready to ride to TDF on Saturday with AOB. Volunteer with AOB to help at Tour de Fat http://ashevilleonbikes.com/

Saturday, May 20 – TOUR DE FAT comes to Asheville!!

Headlined by Third Eye Blind, Tour de Fat’s mayhem will include an ensemble cast of artists, performers, vaudeville acts, magicians and comedians. Tour de Fat revelers are encouraged to wear costumes and everyone 21 and older will be able to enjoy some of the American craft beer icon’s year-round line-up including New Belgium’s flagship beer, Fat TireVoodoo Ranger 8 Hop pale ale, bohemian style Pilsener and Citradelic tangerine IPA.

Since 2000, Tour de Fat has raised close to $5 million for non-profit partners and hopes to generate more than $600,000 in support of local causes this year. Proceeds from the Asheville stop will benefit Asheville on Bikes, an organization focused on cultivating the culture of urban and commuter cycling through advocacy and celebration.

Get your tickets $25 http://www.newbelgium.com/events/tour-de-fat/city/asheville

*River Arts District Artists Association hosts Studio Stroll on the same day. We welcome Tour de Fat guests to come to the RAD early and visit artist studios.

Get ready to kick off June with Asheville Beer Week excitement! More soon.

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Brewing for Greenways Collaboration: Wedge and New Belgium http://ashevilleblog.com/wedge-new-belgium-brew-traditional-german-ale-benefit-greenways/ http://ashevilleblog.com/wedge-new-belgium-brew-traditional-german-ale-benefit-greenways/#respond Sat, 05 Nov 2016 14:34:49 +0000 http://ashevilleblog.com/?p=10662 Release party on Tuesday, November 15, $1/pint goes to Friends of Connect Buncombe

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Brewing for Greenways Collaboration: Wedge and New Belgium brew a traditional German ale to benefit Greenways

Release party on Tuesday, November 15, $1/pint goes to Friends of Connect Buncombe

Wedge Brewing and New Belgium Brewing have teamed up for a neighborhood brewing collaboration to benefit greenway non-profit, Friends of Connect Buncombe (FOCB) with a take on the traditional German ale, a Dunkelweizen. On Tuesday, November 15, join the breweries for a release party at the Wedge that starts at 5:00 p.m. Both breweries will have the beer on tap and for every pint of the Wedge/New Belgium Dunkelweizen sold, $1 will be donated to putting greenways on the ground in Buncombe County.

 

5:00 p.m.            Bicycle Beer Delivery – meet at Wedge for a group ride delivering Dunkelweizen to New Belgium

6:00 p.m.            Release Party at Wedge – Brewers talk beer, FOCB talks greenways, Blue Dragons rock music, beer pours

“It was a pleasure getting to take part in the creation of this beer with Ian Leightner (Wedge brewer) and Alex Dwoinen (New Belgium brewer), and an even greater pleasure having New Belgium as our neighbor,” says Andy Shepard, Wedge brewer. “I’m excited by the thought of continued collaboration and brewing more beer in the future. Love, Andy xoxo.”

Brewed in the heart of the River Arts District at the Wedge, Dunkelweizen is a take on a traditional German Dark Wheat Ale, using a decoction mash to bring out malt character reminiscent of chocolate banana bread. Freshly cracked black pepper compliments clove notes from the yeast, with a tart, clean finish. Enjoy this hearty fall beer, and help support Friends of Connect Buncombe. ABV: 6.3%

“We are so grateful for the support and leadership of the brewing community,” says Suzanne Malloy, Director of Friends of Connect Buncombe.  “Imagine one day when our neighborhoods are connected by greenways to local breweries and gathering spots for all of us to enjoy. Working together we can make a difference in our communities.”

 

ABOUT WEDGE BREWING CO.

Wedge Brewery brews good beer in the classic styles. They use the best sourced ingredients to make beer we can be proud of. The brewery size and production allow them to be a throwback to the neighborhood brewery. Learn more at www.wedgebrewing.com.

 

ABOUT NEW BELGIUM BREWING

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews thirteen year-round beers; Citradelic Tangerine IPA, Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Slow Ride Session IPA, Snapshot Wheat, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsner, Abbey Belgian Ale and Trippel and a gluten-reduced line, Glutiny Pale Ale and Glutiny Golden Ale. Learn more at www.newbelgium.com.

 

ABOUT FRIENDS OF CONNECT BUNCOMBE

A Buncombe County non-profit, FOCBs goal is to see a system of connected trails for public usage to foster and promote tourism, economic development, health, recreation, diverse and safe transportation options, and connect community and the cultural heritage and beauty of Buncombe County. Catalyzed by Highland Brewing Company and New Belgium Brewing in 2015, Brewing for Greenways is an on-going, multi-brewery effort to raise money and awareness for the planned public greenway network that will connect Buncombe County. To date, Brewing for Greenways has supported a $15,000 feasibility study for the East Asheville greenway. Learn more at: www.weconnectbuncombe.org

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New Belgium Brews One for North Carolina http://ashevilleblog.com/new-belgium-brews-one-north-carolina/ http://ashevilleblog.com/new-belgium-brews-one-north-carolina/#respond Thu, 15 Sep 2016 18:16:49 +0000 http://ashevilleblog.com/?p=10552 In celebration of their 25th anniversary and grand opening in Asheville, NC, the New Belgium Asheville brewing team is sending their first limited release, one-off beer out of New Belgium’s Asheville brewery to draft lines across North Carolina. The 25th Anniversary Ale is an unfiltered citrus pale ale hopped like an IPA but at a drinkable 5.7% ABV. Beer fans can find the hoppy pale ale on draft at the Asheville Liquid Center now, and at taprooms across the state starting next week. 

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25th Anniversary Ale is a hoppy, citrusy, unfiltered pale ale and is available at taprooms across the state

In celebration of their 25th anniversary and grand opening in Asheville, NC, the New Belgium Asheville brewing team is sending their first limited release, one-off beer out of New Belgium’s Asheville brewery to draft lines across North Carolina. The 25th Anniversary Ale is an unfiltered citrus pale ale hopped like an IPA but at a drinkable 5.7% ABV. Beer fans can find the hoppy pale ale on draft at the Asheville Liquid Center now, and at taprooms across the state starting next week.

“The 25th Anniversary Ale is really us just brewing something we love to drink and wanting to share it with our new home state,” said John Swanson, New Belgium Lead Brewer. “We used our house ale yeast and a malt bill with wheat and some groats for body and mouthfeel. We threw Galaxy and Manderina hops on the back end, with a touch of orange peel and dry hopped with more Galaxy. We chose to keep it unfiltered. It was a worthy brew for our awesome anniversary party and I’m excited to get it out to the rest of the state.”

New Belgium in Asheville is brewing Fat Tire, Ranger, and Citradelic. The brewery opened their east coast Liquid Center tasting room in Asheville in May 2016 and tours started September 2. Book tours at www.NewBelgium.com/AshevilleBrewery New Belgium’s free tours run daily on the half hour from 11:30 a.m.-4:30 p.m. and reservations are necessary.

 

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New Belgium Starts Brewery Tours in Asheville This Week http://ashevilleblog.com/new-belgium-starts-brewery-tours-asheville-week/ http://ashevilleblog.com/new-belgium-starts-brewery-tours-asheville-week/#respond Mon, 29 Aug 2016 18:04:28 +0000 http://ashevilleblog.com/?p=10471 In an effort to host locals for the first tours, New Belgium hosts day-of tours from Monday, Aug. 29 – Thursday, Sept. 1. Tours, for this limited time, will be booked in person on a first-come, first-served basis, and for that day only. Each tour accommodates up to 25 people, and runs for 90 minutes leaving the Liquid Center on the half hour starting at 11:30 a.m. and ending at 4:30 p.m.

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In an effort to host locals for the first tours, New Belgium hosts day-of brewery tours from Monday, Aug. 29 – Thursday, Sept. 1. Tours, for this limited time, will be booked in person on a first-come, first-served basis, and for that day only. Each tour accommodates up to 25 people, and runs for 90 minutes leaving the Liquid Center on the half hour starting at 11:30 a.m. and ending at 4:30 p.m.

  • Can’t make it this week? Book tours online for a date after September 2: www.NewBelgium.com/AshevilleBrewery.
  • New Belgium’s free tours run daily on the half hour and reservations are necessary.
  • New Belgium estimates they will give 8,000 public tours, hosting 200,000 people for tours, between both breweries.
  • Ninety percent of the artists that helped build the brewery have shops or studios within five miles of the brewery. Asheville-based film makers Industrious Productions help share those collaborations in this three minute video: https://www.youtube.com/watch?v=Kqhwsj6bIiw&feature=youtu.be

“Public tours are a huge component of the New Belgium experience,” says Tyler Foos, Asheville Liquid Center Manager. “The Liquid Center is where you can choose your own adventure, with access to all the brands we have available. The Tour is the second half of that journey, where you get to peek behind the curtain and learn more about what our brewery culture and business is all about; a snapshot into all the areas that make up New Belgium. Get ready for lots of good times and hi-fives.”

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Bike from Work Week: 5 WNC Breweries Support Bicycle Advocacy http://ashevilleblog.com/bike-from-work-week-5-wnc-breweries-support-bicycle-advocacy/ http://ashevilleblog.com/bike-from-work-week-5-wnc-breweries-support-bicycle-advocacy/#respond Thu, 12 May 2016 23:18:35 +0000 http://ashevilleblog.com/?p=10080  National Bike to Work Week is May 16-20 and a handful of WNC breweries are hosting Bike from Work week. Enjoy a beer, support bicycle advocacy, and have your bike tuned at Wedge, HiWire, Highland, Wicked Weed and New Belgium Brewery on your way home from work. Proceeds from pint sales will be split between bicycle advocacy organization Asheville on Bikes and greenway non-profit Friends of Connect Buncombe. Each brewery will host an evening of bike-centric activities. On Friday, May 20 at 6 p.m. at New Belgium Brewery, the breweries will donate collective proceeds to the two non-profits.

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May is National Bike Month, Beer proceeds benefit two area non-profits

National Bike to Work Week is May 16-20 and a handful of WNC breweries are hosting Bike from Work week. Enjoy a beer, support bicycle advocacy, and have your bike tuned at Wedge, HiWire, Highland, Wicked Weed and New Belgium Brewery on your way home from work. Proceeds from pint sales will be split between bicycle advocacy organization Asheville on Bikes and greenway non-profit Friends of Connect Buncombe. Each brewery will host an evening of bike-centric activities. On Friday, May 20 at 6 p.m. at New Belgium Brewery, the breweries will donate collective proceeds to the two non-profits.

Bike from Work Week Brewery Stops

Mon., May 16 – Wedge Brewing Company37 Payne’s Way, Asheville, NC 28801

On Monday, Wedge will donate a $1 from India Blonde Ale & Witbier and has invited The Tacoed Wheel, a mobile bike repair shop, to join in the evening. Wedge will show Breaking Away as their outdoor movie that evening, starting at dusk.

“We appreciate all the support the Asheville bike community has given the Wedge,” says Tim Schaller, co-owner of Wedge Brewing. “We are happy to have an opportunity to give a little back, and have some fun.”

Tues., May 17 – Hi-Wire Brewing-Big Top Location, 2A Huntsman Place, Asheville, NC 28803

Hi-Wire Brewing, in collaboration with Motion Makers Bicycle Shop, will be hosting the second day of Bike From Work Week at their Big Top location, 2 Huntsman Place. Hi-Wire will donate $1 from all full pour beers and will be discounting $1 off of their four flagship beers including the Hi-Wire Lager, Prime Time Session Pale, Hi-Pitch IPA, and Bed of Nails Brown. Food will be available from Foothills Local Meats, a permanent food truck at their Big Top location.

Wed., May 18 – Highland Brewing Company12 Old Charlotte Hwy, Asheville, NC 28803

On Wednesday, Highland will donate $1 of every pint and Cane Creek Cycling Components will be on site from 5:00-8:00 p.m. offering free demos, swag and a raffle for Cane Creek Cycling Components 110-Series headset. Tin Can Pizzeria will serve up pizzas and Woody Wood will play from 5:30-7:30 p.m. Run club leaves at 6:15 p.m.

“Asheville’s future as a more connected city, by foot or pedal, is top of mind for me,” says Leah Ashburn, President, Highland Brewery. “Greenways benefit everyone and fit Asheville’s lifestyle. And, what if Asheville was the city where breweries built greenways?”

Thurs., May 19 – Wicked Weed Brewing91 Biltmore Ave., Asheville, NC 28801

Wicked Weed will donate $1 of every pint of Freak of Nature Double IPA on Thursday, May 19.

“Beer and bikes have always been a wonderful pairing, and in Asheville bringing those two things together to help raise money for these incredible charities just makes sense,” says Luke Dickinson, head brewer and owner, Wicked Weed. “Drink a beer and make Asheville better, not a bad deal.”

Fri., May 20 – New Belgium Brewing21 Craven Street, Asheville, NC 28806

On Friday, New Belgium will donate $1 of every pint. A small gift will be given to anyone who rides their bike. Tune ups will be available. At 6 p.m., the breweries will donate collective Bike from Work proceeds to the non-profits.

“We support Asheville becoming a better city for bicycling and what better way than to do that with beer and friends,” says Michael Craft, New Belgium VIPer Ambassador and national bicycle advocate. “We also support having fun, so come by the Liquid Center, enjoy a beverage and get a view of the City’s soon-to-open greenway while you sip a pint on our deck.”

About Asheville on Bikes

Asheville on Bikes cultivates the culture of commuter and urban riding through advocacy and celebration. They believe cycling has a direct impact on the health of our community.

“Success in Asheville is all about partnerships. It’s great to have so much support from the local breweries as well as partner with Friends of Connect Buncombe,” says Mike Sule, Director of Asheville on Bikes. “Advancing transportation options takes teamwork. I hope it inspires others to get involved and participate.”

About Friends of Connect Buncombe

Friends of Connect Buncombe is a collaborative organization that encourages and supports the implementation of city and county greenways/trails plans and the construction of greenways throughout Buncombe County through public awareness, community education and fundraising activities.

“Friends of Connect Buncombe is thrilled with the leadership and support that local breweries are providing to help implement the planned public greenway network that will connect people and places in Buncombe County,” says Suzanne Molloy, President of Friends of Connect Buncombe. “We look forward to a long-standing partnership through Bike from Work Week, Brewing for Greenways and other programs and events.”

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New Belgium’s Asheville Brewery Opens for Public Tastings May 2 http://ashevilleblog.com/new-belgiums-asheville-brewery-to-open-for-public-tastings-may-2-2/ http://ashevilleblog.com/new-belgiums-asheville-brewery-to-open-for-public-tastings-may-2-2/#respond Sat, 30 Apr 2016 01:08:27 +0000 http://ashevilleblog.com/?p=10026 On Monday, May 2, beer fans can kick back along the French Broad River in Asheville and sip a Fat Tire Amber Ale in New Belgium’s sparkling new “Liquid Center” tasting room. The doors swing open at 21 Craven Street, Asheville, NC and the public will be able to taste New Belgium beers for the first time at the brewery’s new location. Tasting room hours are Monday through Saturday, 11:00 a.m. to 8:00 p.m. and Sunday noon to 8:00 p.m. Public brewery tours will start this summer.

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Riverside tap room experience is unique to WNC brewery scene

On Monday, May 2, beer fans can kick back along the French Broad River in Asheville and sip a Fat Tire Amber Ale in New Belgium’s sparkling new “Liquid Center” tasting room. The doors swing open at 21 Craven Street, Asheville, NC and the public will be able to taste New Belgium beers for the first time at the brewery’s new location. Tasting room hours are Monday through Saturday, 11:00 a.m. to 8:00 p.m. and Sunday noon to 8:00 p.m. Public brewery tours will start this summer.

Year-round and current seasonal offerings are always on tap, and Lips of Faith and Hop Kitchen series beers are available upon release. La Folie, New Belgium’s sour flagship, pours on Sundays, and occasionally guests will find a rare or one-off beer as a surprise. Gluten-reduced Glutiny pale and golden ales are available.

On tap only at New Belgium and available in Folly Packs through May, RyePA is a hoppy specialty beer brewed with Carolina Rye™, heirloom rye grown in North Carolina and floor malted by Riverbend Malt House in Asheville. RyePA also incorporates rye from Colorado Malting, a fourth-generation family farm in Alamosa, CO.

The 6,000 square foot riverside tap room is clad in local artist-made bars, tables and chairs crafted from nearly 14 linear miles of repurposed wood salvaged from the stockyard formerly onsite. A cantilevered deck sits above the new greenway and French Broad River, local food trucks will be on site, and an event lawn will open this summer to host bike in movies and general outdoor fun.

The brewery and Liquid Center (LC) campus design is inspired by the flow of the French Broad River, one of only a few rivers in the world that flow south to north. Guests enter the LC on the southern end of the property and when tours start this summer, they follow the flow of the river through the brewing process to packaging at the north end of the campus.

“It feels like home,” said Tyler Foos, Asheville LC Manager. “When you visit, you’ll recognize us by the New Belgium beer quality and warmth you’ve come to know and love from our coworkers. And, by partnering up with neighboring artists to reuse materials from this site, we’ve added some awesome Asheville charm and history.”

The New Belgium campus was formerly home to a stockyard, auction house and auto salvage repair business. New Belgium deconstructed those buildings and has reused or recycled ninety seven percent of the materials, paying homage to the history and incorporating a continued sense of place and collective memory into its new use. Ninety percent of the artists and artisans involved with the tasting room have studios and shops within about five miles of the brewery. Asheville-based Alchemy Design, worked with the New Belgium creative team developing the vision and incorporating artisan touches into the LC, including:

Known for its sustainable business practices, the Fort Collins, CO, brewery purchased the 18-acre urban brownfield property as a targeted, sustainable, urban in-fill development strategy. The east coast locale minimizes the company’s national distribution footprint as they reach remaining east coast states, and enables them to engage with guests in a meaningful way through tastings and award-winning tours. The company is seeking LEED certification on the brewery, Liquid Center and warehouse, located eight miles west of the brewery. Some of their local sustainability partners include:

An August 27, 2016 CeleBEERation in Asheville, will mark their 25th anniversary and Asheville brewery opening. Tickets will be available at www.NewBelgium.com this summer. Fat Tire Amber Ale and Ranger IPA are flowing from the Asheville brewery to cold boxes and taps on the east coast.

Opening Draft List at the Asheville Liquid Center

Lips of Faith (small batch)

Blackberry Barley Wine

Hof Ten Dormaal Golden Ale

Sour Beers

La Folie 2016 (Sunday)

Transatlantique Kriek (every other Tuesday)

Seasonals

Hoppy Blonde

Heavy Melon http://www.newbelgium.com/beer/heavy-melon

Hop Kitchen

RyePA

Botanical Imperial IPA

Liquid Center Surprise

Peach Coriander Strong Wheat Wine

Year-round

Citradelic

Slow Ride Session IPA

Fat Tire Amber Ale

Snapshot Wheat

Ranger IPA

1554 Black Lager

Rampant Imperial IPA

Blue Paddle Pilsener Lager

Sunshine Wheat

Shift Pale Lager

Abbey Belgian Style Dubbel Ale

Trippel Ale

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Fat Tire Flowing from New Belgium’s Asheville Brewery http://ashevilleblog.com/fat-tire-flowing-from-new-belgiums-asheville-brewery/ http://ashevilleblog.com/fat-tire-flowing-from-new-belgiums-asheville-brewery/#respond Mon, 04 Apr 2016 18:39:40 +0000 http://ashevilleblog.com/?p=9948 New Belgium Brewing’s flagship Fat Tire Amber Ale is flowing from their Asheville brewery and heading toward draft lines and cold boxes across the eastern United States. With production ramping up over the next few years, the 500,000 barrel capacity, 127,000 square-foot brewery gives the country’s fourth-largest craft brewer 1.5 million barrels of total capacity.

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Milestone marks the start of New Belgium’s Asheville production

New Belgium Brewing’s flagship Fat Tire Amber Ale is flowing from their Asheville brewery and heading toward draft lines and cold boxes across the eastern United States. With production ramping up over the next few years, the 500,000 barrel capacity, 127,000 square-foot brewery gives the country’s fourth-largest craft brewer 1.5 million barrels of total capacity.

“This is truly a proud moment for all of us here at New Belgium,” said Christine Perich, New Belgium President and CEO. “Over the last 25 years, we have grown from a basement operation to a state-of-the-art brewery with homes on both sides of the country. So many folks have leaned in and helped along the way, we’d love to just take a moment and raise a glass to say ‘thank you’.”

New Belgium Brewing started in the basement of a Fort Collins, Colorado home in 1991 and this year will mark the company’s 25thanniversary. The Asheville brewery will focus on producing Fat Tire, while also flavor matching test brews for Ranger IPA and 1554 to finish commissioning the Asheville brewery. They will ramp up brands based on demand. The east coast locale minimizes their distribution footprint and enables the brewery to engage with guests in a meaningful way through tastings and tours.

“In my two decades working with New Belgium, Fat Tire has never tasted so satisfying,” said Asheville Brewing Manager Alex Dwoinen, reflecting on the accomplishment. “Sipping Asheville brewed Fat Tire in Asheville will definitely be added as one of my best Fat Tire memories.”

The Asheville Liquid Center tasting room will open May 2, 2016 and brewery tours will begin later this summer. New Belgium will host anAugust 27, 2016 CeleBEERation in Asheville, marking their 25th anniversary and Asheville opening. Tickets will be available at www.NewBelgium.com this summer.

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New Belgium’s Asheville Brewery to Open for Public Tastings May 2 http://ashevilleblog.com/new-belgiums-asheville-brewery-to-open-for-public-tastings-may-2/ http://ashevilleblog.com/new-belgiums-asheville-brewery-to-open-for-public-tastings-may-2/#respond Wed, 23 Mar 2016 05:10:12 +0000 http://ashevilleblog.com/?p=9912 Starting in May, beer fans can kick back along the French Broad River in Asheville and sip a Fat Tire in New Belgium’s sparkling new “Liquid Center” tasting room. On May 2 the doors swing open at 21 Craven Street, Asheville, NC and the public will be able to taste locally brewed New Belgium beers for the first time at the brewery’s new location. Tasting room hours will be Monday through Saturday, 11:00 a.m. to 8:00 p.m. and Sunday noon to 8:00 p.m. Public brewery tours will start this summer.

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Brewery tours will start this summer

Starting in May, beer fans can kick back along the French Broad River in Asheville and sip a Fat Tire in New Belgium’s sparkling new “Liquid Center” tasting room. On May 2 the doors swing open at 21 Craven Street, Asheville, NC and the public will be able to taste locally brewed New Belgium beers for the first time at the brewery’s new location. Tasting room hours will be Monday through Saturday, 11:00 a.m. to 8:00 p.m. and Sunday noon to 8:00 p.m. Public brewery tours will start this summer.

The 6,000 square foot riverside tap room is clad in local artist-made bars, tables and chairs crafted from nearly 14 linear miles of repurposed wood salvaged from the stockyard formerly onsite. A cantilevered deck sits above the new greenway and French Broad River, local food trucks will be on site, and an event lawn will be in place later this summer to host bike in movies and general outdoor fun.

“It feels like home,” said Tyler Foos, Asheville Liquid Center Manager. “When you visit, you’ll recognize us by the New Belgium beer quality and warmth you’ve come to know and love from our coworkers. And, by partnering up with neighboring artists to reuse materials from this site, we’ve added some awesome Asheville charm and history.”

Known for its sustainable business practices, the Fort Collins, CO, brewery purchased the 18-acre urban brownfield property as a targeted, sustainable, urban in-fill development strategy. The east coast locale minimizes the company’s national distribution footprint as they reach remaining east coast states, and enables them to engage with guests in a meaningful way through tastings and award-winning tours. The company is seeking LEED certification on the brewery, Liquid Center and warehouse, located eight miles west of the brewery.

Final touches are being put on the Liquid Center spaces and permits are being secured. New Belgium will host a local opening celebration that will be announced locally in May. An August 27, 2016 CeleBEERation in Asheville, will mark their 25th anniversary and Asheville brewery opening. Tickets will be available at www.NewBelgium.com this summer.

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New Belgium Brewing Taps Craft Malters for RyePA Revival http://ashevilleblog.com/new-belgium-brewing-taps-craft-malters-for-ryepa-revival/ http://ashevilleblog.com/new-belgium-brewing-taps-craft-malters-for-ryepa-revival/#respond Tue, 09 Feb 2016 18:46:41 +0000 http://ashevilleblog.com/?p=9690 Can we get an "Amen!"? Two years after its initial release, New Belgium Brewing’s RyePA is coming back with a nod to the brewer’s dual hometowns in Colorado and North Carolina. Originally brewed with Carolina Rye™, heirloom rye grown in North Carolina and floor malted by Riverbend Malt House in Asheville, RyePA revival also incorporates rye from Colorado Malting, a fourth-generation family farm in Alamosa, CO. The hoppy Rye IPA is available in New Belgium Folly Packs nationwide through May.

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Collaboration with Asheville, NC’s Riverbend Malt House and Alamosa, CO’s Colorado Malting

Can we get an “Amen!”? Two years after its initial release, New Belgium Brewing’s RyePA is coming back with a nod to the brewer’s dual hometowns in Colorado and North Carolina. Originally brewed with Carolina Rye™, heirloom rye grown in North Carolina and floor malted by Riverbend Malt House in Asheville, RyePA revival also incorporates rye from Colorado Malting, a fourth-generation family farm in Alamosa, CO. The hoppy Rye IPA is available in New Belgium Folly Packs nationwide through May.

“As we open our east coast home in Asheville this spring, making a beer with roots in both homes led us right back to RyePA,” said New Belgium Brewer, Matty Gilliland. “Using malt from Riverbend and Colorado Malting allowed us to source hyper locally, brewing some essence of both places into the beer and growing our existing relationships with awesome craft partners.”

This beer is brimming with big hop flavors. Galaxy, Cascade, Simcoe and Mosaic hops round out the hop profile. Blackcurrant and tropical fruits compliment grassy herbs in the nose, while a sweet-bitter-sweet taste voyage and 6.6% ABV make this a very drinkable beer. Big, juicy, fruity hop flavors are complemented by a spicy rye finish. The bold, spicy RyePA sings with a bowl of jambalaya, a spicy meatball sandwich or a hot masala. Mexican brownie anyone? Hallelujah!

New Belgium brewers and Riverbend co-founders first developed a Rye Saison using Riverbend’s Carolina Rye Malt for Asheville Beer Week 2013. The brewers were so pleased with the beer, they decided to use the Carolina Rye™ in RyePA in 2014 and now again in the 30% rye malt profile in the RyePA revival.

Riverbend and Colorado Malting co-founders met at the Craft Brewers Conference in 2014 and then again at the Craft Malt Guild in Denver. The craft malters have admired each other’s work over the years and this is the first time they know of that their grain has been brewed into the same beer.

“Having been grown by farmers in North Carolina for more than 200 years and hand-crafted utilizing traditional floor malting techniques, the Carolina Rye™ malt embodies the terroir of the southeast,” said Riverbend co-founder Brian Simpson. “Riverbend Malt House is excited that New Belgium will bring this taste of the South to so many new palates.”

As pioneers in the malting industry, both Riverbend and Colorado Malting have unique processes and regionally specific grain varietals. Serving as the missing link between farmers and the brewing industry, Riverbend uses a traditional artisan floor malting technique dating back to the 1700s. Each batch of their heirloom rye is raked by hand to release heat and incorporate fresh air into the grain bed.

Operating from their fourth-generation family farm in Alamosa, CO, the Cody brothers designed and built their malting equipment and run their operation from what used to be their grandparent’s home. From the field to the glass, Colorado Malting is taking beer back to its roots so brewers can make the best beer in the world.

“We grow it and malt it, so we see it from the time it sprouts to the malt bed,” said Jason Cody, Colorado Malting Company. “The grains are like children to us,” said Joshua Cody.

In addition to brewing a great beer, the partners are aligned in shared truths, including conducting business as if people and place matter. As a B Corp, New Belgium looks to align with purpose-driven businesses whenever possible. Both Riverbend and Colorado Malting operate with care and consideration to their communities and the land.

ABOUT RIVERBEND MALT HOUSE | Malt with a Mission
Founded in 2010, Riverbend Malt House is the only production scale malting facility in the southeast United States.  Riverbend’s mission is to provide area craft brewers and distillers with locally farmed, artisan malts, helping to reduce the industry’s impact on the planet. As a founding member of the North American Craft Maltsters Guild, Riverbend Malt House is a leading force in the nation’s micro-malt movement. www.RiverbendMalt.com

ABOUT COLORADO MALTING COMPANY | From Field to Glass
Founded in 2008, Colorado Malting is a handmade malting operation. Operating from the Cody Farm, a fourth generation family farm, the Cody brothers designed and built their equipment and run their operation from what used to be their grandparent’s home. From the field to the glass, Colorado Malting is taking beer back to its roots so brewers can make the best beer in the worldhttp://ColoradoMaltingCompany.com/

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New Belgium Brewing Enters Second Phase of Hiring for Opening Team http://ashevilleblog.com/new-belgium-brewing-enters-second-phase-of-hiring-for-opening-team/ http://ashevilleblog.com/new-belgium-brewing-enters-second-phase-of-hiring-for-opening-team/#respond Fri, 11 Sep 2015 18:17:30 +0000 http://ashevilleblog.com/?p=9086  New Belgium Brewing is getting closer to opening their Asheville facilities with an 80-person team that is just over half way built. The 100% employee owned company made their first two Asheville hires co-owners at their annual retreat this summer, will hire approximately 40 additional positions before opening next spring. Additional positions will be hired through full build out over the next handful of years.

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Brewing by end of 2015, Opening in Spring 2016

New Belgium Brewing is getting closer to opening their Asheville facilities with an 80-person team that is just over half way built. The 100% employee owned company made their first two Asheville hires co-owners at their annual retreat this summer, will hire approximately 40 additional positions before opening next spring. Additional positions will be hired through full build out over the next handful of years.

“The skills of those living in the area are amazing and we have had a fantastic response,” says Annie Korenjak, Human Resources Manager, New Belgium, Asheville. “Nearly half of our Asheville leadership team and about half of our hires so far have been from the surrounding region. Asheville’s one talented place.”

Positions in brewing, packaging, distribution, quality assurance and in the Liquid Center will start to post on their website in the next two weeks and through the next six months. In addition to a family-friendly benefit package with paid time off, at one year of employment coworkers receive ownership in the values-based company. All positions are full time with benefits.

Some positions will have multiple hires for a single job posting. Liquid Center Representatives are the face of the tasting room, serving beer and sharing the company story through tours and conversation. Brewing Operators have responsibility for the brewing process, including mixing and blending raw materials all the way through fermented product. Packaging Equipment Techs operate and maintain high-speed packaging lines. Raw Materials Handlers assist production areas and the physical handling and inventorying of bulk raw materials.

New Belgium’s hiring strategy is to find the best fit for each position, while also seeding their company values into their new workforce. The company identified a handful of seed positions, filled, where possible, by experienced and qualified New Belgium coworkers to serve as value catalysts internally in Asheville. Other positions are posted publicly on www.NewBelgium.com.

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