Launch Party Set for Oct. 19 at Catawba Brewing Tasting Room
Twisp, an all-natural line of southern hard seltzers inspired by popular cocktails, is entering the market on Oct. 19. Asheville will be one of only four markets to get a first taste of its launch flavors: The Mule, The Paloma and The Spritzer. Manufactured by the parent company of local brewery, Catawba Brewing Co., Twisp is an entirely new brand.
“With all-natural, elevated flavors blended to mirror some of the South’s favorite cocktails, Twisp will provide today’s consumers with what so many of them, especially the healthy, active, outdoor-loving consumers, are craving,” remarks Billy Pyatt, CEO, Catawba Brewing Co. “We monitor our consumers closely and evolve our offerings to meet their ever-changing preferences. That’s exactly why our family got into the business 20 years ago – to make people happy. So, with our entry into the seltzer market, we can quench consumers’ thirst with craft beer, craft seltzer, or both!”
Twisp was carefully curated and tested in Catawba Brewing’s local markets following the same rigorous testing and development process as the brewery’s most successful beer releases. The line’s cocktail-inspired flavors were developed with the guidance of Spencer Schultz, a popular Asheville area mixologist and owner of two beverage-related small businesses. From there, the flavor profiles were fine-tuned in Catawba’s Asheville and Charlotte breweries 15 gallons at a time. Everything from the name to the design of the can to the flavor profiles were evaluated by members of Catawba’s loyalty “Passport” program.
Available in sleek, 12 oz. cans, Twisp is crystal clear, low-calorie, gluten-free, low-carb and low-sugar. A description of each of the launch flavors follows:
- The Mule – The alluring spice of ginger balanced with just a twist of lime. The only thing missing is your favorite copper mug.
- The Paloma – Dry grapefruit paired with the subtle sweetness of lime. It can’t take you to the beach, but it can bring a little bit of the beach to you.
- The Spritzer – Sweet red raspberry with just a hint of floral hibiscus. This crisp take on a spritzer is just plain refreshing.
Through 2019, Twisp will be available in all five of Catawba and Palmetto (owned by Catawba) tasting rooms, with an expected entry into major retailers in the South at the beginning of 2020.
Launch Party Details
To celebrate, there will be a full day of activities at the South Slope tasting room on Oct. 19, kicking off with a Twisp morning fun-run from Banks Avenue. The official party will begin at noon, with the first 150 guests receiving a free slim koozie, perfectly suited for a can of Twisp seltzer. There will be a raffle and giveaways all day, Astral’s Friends and Family sale and special dishes from Deli Llamma food truck. The day will conclude with music from Pomeranian Muffler Shop. All details will be available on Catawba Brewing Company – South Slope’s Facebook event page.
For more information, visit TwispSeltzer.com | Facebook, Instagram & Twitter: @twispseltzer
Twisp, an all-natural, crystal clear line of hard seltzers uniquely crafted in the South, is the perfect on-the-go or stay-at-home thirst-quencher when you’re looking for something low-calorie, gluten-free, low-carb and low-sugar. With a twist of this and whisp of that, Twisp delivers a blend of elevated flavors inspired by popular cocktails, all in a convenient, sleek 12 oz. can. Manufactured by Catawba Valley Brewing Co., the parent company of Catawba Brewing Co. and Palmetto Brewing Co., Twisp is sold in the breweries’ corresponding tasting rooms in Asheville, Charleston, Charlotte and Morganton.