City Information

The Diana Wortham Theatre and Diamond Brand Outdoors announce their sixth annual “Step Out and Shop” event at Diamond Brand Outdoors’ South Asheville location in Parkway Center at 1378 Hendersonville Road, Thursday, November 17, from 5:00 until 8:00 PM. The Step Out and Shop evening features a 20% storewide discount, raffle prizes, food and live music.

A long-standing supporter of Diana Wortham Theatre and sponsor of the theatre’s Mainstage Dance Series, Diamond Brand presents this evening of shopping with a storewide 20% discount* off its finest selection of brand name fashions, outdoor gear, and accessories. 10% of all store sales will be contributed to the theatre. While shopping, guests will enjoy live music and complimentary hors d’oeuvres. The evening’s raffle features prizes such as a men’s outfit by Royal Robins, an ENO hammock, $100 gift cards for Diamond Brand Outdoors and Frugal Backpacker, Leki hiking poles, a Deuter pack, and The North Face “Never Stop Exploring” Package which includes a Flightweight Tote, Multifunctional Headwear, Limited Edition Ice Pick Bottle Opener, Water Bottle, and more.

According to Catherine Gay, an owner of Diamond Brand Outdoors, the Diana Wortham Theatre is a vital part of WNC and an indispensable contributor to the arts in this state. “We are excited to once again host this year’s event at our South Asheville location,” she said.  “November marks two years at the Hendersonville Road location, which features an array of wonderful new outdoor gear and gift items, just in time for the holidays.”

“Diamond Brand Outdoors cares deeply about our community and the Diana Wortham Theatre is an important part of that community,” Gay continued.  “It is a privilege for us to support the theatre in its endeavors to further the arts and to positively impact the lives of its patrons.”

Proceeds from the evening’s sales will provide vital financial support for the ongoing programs of the Diana Wortham Theatre. Located in the heart of downtown Asheville, the Diana Wortham Theatre offers live performances of music, theatre, dance and comedy throughout the year.  The theatre features nationally touring artists (the Mainstage Series), as well as a wide array of performances by professional and avocational regional arts groups such as the Asheville Ballet, Asheville Lyric Opera, Asheville Contemporary Dance Theatre, Asheville Puppetry Alliance, Ballet Conservatory of Asheville, and the annual Mountain Dance and Folk Festival. In addition, the Diana Wortham Theatre serves over 10,000 regional students with its Matinee Series for Students and Families.

For more information about the Diana Wortham Theatre, visit www.dwtheatre.com, follow them on Facebook at www.facebook.com/dwtheatre, on Twitter @dwtheatre, and subscribe to the DWT YouTube channel atwww.youtube.com/dwtheatre. For more information on Diamond Brand Outdoors, follow them on Facebook at Diamond Brand Outdoors and Diamond Brand Outdoors Downtown; or on Instagram @diamondbrand_outdoors; or visit www.diamondbrandoutdoors.com.

*Available on in-stock items only. Discount does not apply to boats, car racks, dry suits, gift cards, YETI or GoPro. Promotion may be discontinued at management’s discretion.

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Whether you are contemplating your first trip to Asheville or you’ve lived here for decades, there is always more to learn about the rich history, beautiful architecture, and unique culture of this fair city. But with more than 60 different tours available in town, how would even the most knowledgeable Ashevillian know where to begin?

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“A couple who vacations together, stays together."

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Southern Season today announced that it will open its smaller format Taste of Southern Season store next Friday, July 1. The 2,000-square-foot shop with onsite parking is located at 4 Swan Street in Biltmore Village. Melissa Robbins, former Bakery and Deli Manager of the flagship store in Chapel Hill, is General Manager of the Asheville location.

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The new venture, developed by Danny McClinton and co-owned with Jimi Rentz, Patrick Huss, and Matt Ragaller, will incorporate many of the food service and outdoor traits that make Asheville great. "We will have the ability to serve delicious food and drink options and also provide a family-friendly outdoor experience for all of our guests. Plus, live music will play a huge role in our upcoming events calendar.", said McClinton. 

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The venue will be open to the public unless otherwise posted Wednesday-Thursday from 2pm - 12am, Friday-Saturday from 12pm-2am, and Sunday from 12pm-10pm. Only certified service animals are allowed. The live music calendar can be found SalvageStation.com/events.

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