Home » Beer » Hi-Wire Brewing Announces New Flagship Line-Up for 2017
Your Ad Here - Advertise with us!
hi-wire

Hi-Wire Brewing Announces New Flagship Line-Up for 2017

Every Ending Has a New Beginning: Hi-Wire Brewing Announces New Flagship Line-Up for 2017

Hi-Wire Brewing will be releasing a new year-round flagship this January in place of their Prime-Time Session Pale Ale. Customers will now be able to enjoy Hi-Wire Brewing’s latest creation and year-round flagship, Lo-Pitch Juicy India Pale Ale (4.9% ABV), scheduled to hit shelves and both of Hi-Wire’s taprooms by early January 2017.

Hi-Wire Brewing’s decision to phase out Prime-Time Session Pale Ale was as strategic, as it was difficult. Co-owner, Chris Frosaker notes, “we decided to make the switch from Prime-Time Session Pale Ale to Lo-Pitch Juicy IPA to modernize our core-lineup. While Prime-Time is a very well made, delicious beer, Lo-Pitch has the big, juicy hop flavors and aroma that modern IPA
drinkers are looking for. Plus, at only 4.9% ABV, this is a great every-day option as your go-to beer.”

The Prime-Time Session Pale Ale will always have a place in the heart of the Hi-Wire Brewing team, but its production will be severely dwindled by the end of 2016. Moving forward, Prime-Time Session Pale will only be available on draft in Hi-Wire’s taprooms, and will see limited bottle distribution in mixed 12-packs.

Capitalizing on the next generation of explosive IPA drinkers, Hi-Wire Brewing feels confident Lo-Pitch Juicy IPA will have broad appeal. This thirst quenching, easy drinking IPA packs a bright citrus hop punch. Made with juicy American hops and a light malt bill, Lo-Pitch is the perfect pairing for sandy shores, mountain tops, or your bestie’s birthday party. Welcome Lo-Pitch Juicy IPA to the flagship family, because Hi-Wire Brewing does not see it going anywhere anytime soon.

Lo-Pitch Juicy IPA will be available in six-packs in Hi-Wire’s entire distribution footprint and available on draft in both taprooms starting in January. Join Hi-Wire as they celebrate the beginning of a new era, and say goodbye to an old friend.

About Hi-Wire Brewing

Located in Downtown Asheville, NC, Hi-Wire Brewing is known for producing approachable and balanced ales and lagers, most notably it’s Hi-Wire Lager, Prime Time Pale Ale, Bed of Nails Brown, and Hi-Pitch IPA. Awarded the most medals at the 2014 NC Brewer’s Cup and Best New North Carolina Brewery of 2013 by RateBeer, Hi-Wire’s award-winning beers can be found on draft and bottles in North Carolina bars and retail shops as well as in their downtown Asheville tasting room. In July 2015, craft beer drinkers can also enjoy Hi-Wire beer at their Big Top, a 27,000 square foot production facility opening in Biltmore Village, a half mile from the Biltmore Estate. In addition to flagship beers, Hi-Wire offers a rotating selection of seasonal brews as well as specialty brews from their Ringmaster's Reserve Series. Learn more about the company at hiwirebrewing.com

Leave a Reply

Your email address will not be published. Required fields are marked *