Southern Season to open Asheville ‘Taste of Southern Season’ store on July 1
Southern Season today announced that it will open its smaller format Taste of Southern Season store next Friday, July 1. The 2,000-square-foot shop with onsite parking is located at 4 Swan Street in Biltmore Village. Melissa Robbins, former Bakery and Deli Manager of the flagship store in Chapel Hill, is General Manager of the Asheville location.
“We are delighted to bring the Southern Season experience to Western North Carolina,” says Dave Herman, President. Last month Southern Season opened a second Taste of Southern Season store in downtown Charleston. “We know that people in the greater Asheville area are passionate about gourmet food and entertaining, and we want visitors to enjoy all the great North Carolina and Southern brands we’ll stock.”
The store will celebrate its opening with Fourth of July specials, including tastings and product demonstrations. Store hours will be 10 a.m. to 6 p.m. Monday through Thursday, 10 a.m. to 7 p.m. Friday and Saturday, and noon to 5 p.m. Sunday.
The Taste of Southern Season store will focus on the most popular goods available at the 60,000-square-foot store in Chapel Hill, including premium grocery, gifts and entertaining essentials. Customers can count on finding our line of cheese straws, nuts and jams, as well as signature gift baskets, Moravian cookies, chocolates and candies, coffee and cocktail mixers. The shop also will offer cold soft drinks and frozen treats.
Southern Season’s product assortment and exceptional customer service are regularly rewarded by customers in “best of” contests in their communities. The Chapel Hill store recently was honored as Best Gift Store by readers of Chapel Hill Magazine and Best Kitchen Store by Indy Week, which also recognized us in the Best Chocolate, Wine and Gift categories for Orange and Chatham counties.
The smaller concept is modeled on the successful debut Taste of Southern Season store, which opened in, 2015, in Raleigh’s Cameron Village. By eliminating excess space and focusing on the most popular local and regional products, it quickly achieved success in a highly competitive area. Additional Taste of Southern Season stores are set to open before Christmas in Wilmington and Southern Pines.
Enhancing the success of all brick-and-mortar sites is a significant investment this year to build an online digital store to allow customers to select from more than 80,000 items by phone or tablet. The system also will benefit shoppers at physical stores, enabling them to order products not found on shelves for prompt home delivery.
About Southern Season:
Southern Season has called Chapel Hill home since it was founded in 1975. The 60,000-square-foot gourmet food emporium in Chapel Hill has won more numerous local, regional and national awards. Its renowned cooking school has played host to numerous celebrity chefs and is one of the many reasons the company has been selected the best cooking school by Vanity Fair and the best specialty gourmet food store by a number of reviewers and newspapers. Southern Season was recognized as the Outstanding Retailer of the Year by the National Association of Specialty Food and was selected as one of the Top 25 Best Independent Stores in America. For more information, visit SouthernSeason.com.