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Tag Archives: jacob owens

Beyond The Plate: The Aftermath of Waking Life

Protest at Waking Life Espresso

Saturday, September 19th is the day that marked a shift in the Asheville community for years to come. When the story about Jared Rutledge and Jacob Owens, owners of the former Waking Life Espresso in West Asheville first broke, it was met with a mix of concern, disdain, outrage, and disgust. Concerned West Asheville citizens organized an impromptu protest on the sidewalk in front of the popular coffeehouse at 4 pm. Normally open until 8 pm, co-owner Jacob closed the doors to the store at 4:10. This was the start of the avalanche that suddenly immersed Asheville in a wave of a culture that few knew about: the red pill, pick up artists, and misogyny.

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Waking Life Espresso May Be Permanently Closed

11 days after the owners of Waking Life Espresso were outed for the misogynistic blog, twitter, and podcast they had kept for over 2 years, a search on Google shows the popular West Asheville coffee shop as permanently closed. 

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Women Speak Out Against Waking Life

Yesterday, information was released about the two owners of Waking Life Espresso, in which it was made public that Jared Rutledge and Jacob Owens had admitted to using their place of business to further their sexual escapades. Since 2013, Rutledge and Owens have been running a podcast, Twitter, and online blog detailing the women they slept with, rating those women, and outlining the sexual acts in detail.

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Waking Life Espresso Is Under Fire

Waking Life Espresso, a West Asheville staple for over 5 years, has recently come under fire by locals. Owners Jared Rutledge and Jacob Owens, have been collaborating online to produce a blog and podcast alongside a twitter account about their sexual conquests. "Putting the sweet D in the tender V since 2013" is the title of their online narrative, and includes charming entries such as this:

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