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Tag Archives: The North Face

Diamond Brand Hosts 6th Annual Step Out and Shop Event

The Diana Wortham Theatre and Diamond Brand Outdoors announce their sixth annual “Step Out and Shop” event at Diamond Brand Outdoors’ South Asheville location in Parkway Center at 1378 Hendersonville Road, Thursday, November 17, from 5:00 until 8:00 PM. The Step Out and Shop evening features a 20% storewide discount, raffle prizes, food and live music.

A long-standing supporter of Diana Wortham Theatre and sponsor of the theatre’s Mainstage Dance Series, Diamond Brand presents this evening of shopping with a storewide 20% discount* off its finest selection of brand name fashions, outdoor gear, and accessories. 10% of all store sales will be contributed to the theatre. While shopping, guests will enjoy live music and complimentary hors d’oeuvres. The evening’s raffle features prizes such as a men’s outfit by Royal Robins, an ENO hammock, $100 gift cards for Diamond Brand Outdoors and Frugal Backpacker, Leki hiking poles, a Deuter pack, and The North Face “Never Stop Exploring” Package which includes a Flightweight Tote, Multifunctional Headwear, Limited Edition Ice Pick Bottle Opener, Water Bottle, and more.

According to Catherine Gay, an owner of Diamond Brand Outdoors, the Diana Wortham Theatre is a vital part of WNC and an indispensable contributor to the arts in this state. “We are excited to once again host this year’s event at our South Asheville location,” she said.  “November marks two years at the Hendersonville Road location, which features an array of wonderful new outdoor gear and gift items, just in time for the holidays.”

“Diamond Brand Outdoors cares deeply about our community and the Diana Wortham Theatre is an important part of that community,” Gay continued.  “It is a privilege for us to support the theatre in its endeavors to further the arts and to positively impact the lives of its patrons.”

Proceeds from the evening’s sales will provide vital financial support for the ongoing programs of the Diana Wortham Theatre. Located in the heart of downtown Asheville, the Diana Wortham Theatre offers live performances of music, theatre, dance and comedy throughout the year.  The theatre features nationally touring artists (the Mainstage Series), as well as a wide array of performances by professional and avocational regional arts groups such as the Asheville Ballet, Asheville Lyric Opera, Asheville Contemporary Dance Theatre, Asheville Puppetry Alliance, Ballet Conservatory of Asheville, and the annual Mountain Dance and Folk Festival. In addition, the Diana Wortham Theatre serves over 10,000 regional students with its Matinee Series for Students and Families.

For more information about the Diana Wortham Theatre, visit www.dwtheatre.com, follow them on Facebook at www.facebook.com/dwtheatre, on Twitter @dwtheatre, and subscribe to the DWT YouTube channel atwww.youtube.com/dwtheatre. For more information on Diamond Brand Outdoors, follow them on Facebook at Diamond Brand Outdoors and Diamond Brand Outdoors Downtown; or on Instagram @diamondbrand_outdoors; or visit www.diamondbrandoutdoors.com.

*Available on in-stock items only. Discount does not apply to boats, car racks, dry suits, gift cards, YETI or GoPro. Promotion may be discontinued at management’s discretion.

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New Diamond Brand Outdoors Stores Opening in Asheville

Diamond Brand’s devoted shoppers can now enjoy the best of outdoor gear and holiday shopping at two very special stores in new Asheville locations. On Thursday, November 20th, Diamond Brand Outdoors will open at the Aloft Downtown Hotel, 51 Biltmore Avenue. A second Diamond Brand Outdoors will open on Friday, November 21st in South Asheville’s Biltmore Parkway Centre at 1378 Hendersonville Road next to Liberty Bicycles and The Fresh Market. Official Grand Opening events will take place the following week, December 5th at the South Asheville location and at the Aloft Downtown on December 11th.

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Diamond Brand to Host Groundbreaking for New South Asheville Store

diamond brand outdoors

Diamond Brand, Asheville’s oldest outdoor gear shop, will celebrate its upcoming new retail store at Parkway Centre, at a festive groundbreaking event on September 25 from 4:00 – 6:30 p.m on 1378 Hendersonville Road, Suite J, next door to the Blue Ridge Parkway, The Fresh Market and Liberty Bicycles. The public is invited to attend. The event is an opportunity for Diamond Brand’s devoted shoppers and newcomers to get acquainted with the new store location, while enjoying music, refreshments and special giveaway items.

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Diamond Brand Recognized in Top 100 National Outdoor Retailers List

Diamond Brand has been awarded a spot in the Top 100 Specialty Retailers 2014 list by Outdoor USA Magazine. As Western North Carolina’s first outdoor gear shop, Diamond Brand opened in 1964, specializing in gear for the Boy Scouts and the US military. Over the decades, Diamond Brand has grown to fit the ever-widening picture of the outdoor lifestyle. Diamond Brand features a diverse selection of suppliers like Patagonia and The North Face, as well as specialty items for paddlesports, hiking, camping, running and just kicking around town.

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