Hi-Wire Brewing will be launching distribution into the entire city of Memphis, TN beginning Saturday, October 20 with roll-out events scheduled through October 23 throughout the city.
Hi-Wire will be launching Memphis with their entire portfolio, including year-round, seasonal, and specialty offerings. For distribution, Hi-Wire has partnered with Athens Distributing, a family-run company dedicated to building relationships and connecting with people throughout the community.
“East and Central Tennessee have been enjoying Hi-Wire beer for the past few years.” says co-owner Adam Charnack. “We’re excited that we’ve found such a great wholesaler in West Tennessee to bring our beer, fresh and cold, to the good people of Memphis, Jackson, and the rest of West Tennessee. And we think it’ll pair nicely with that melt-in-your-mouth BBQ they’re cooking up.”
Johnny Aaron, President of Athens Distributing of Memphis adds, “We are so proud to introduce Hi-Wire Brewing to the West Tennessee marketplace at the 2018 Cooper Young Beer Fest on October 20th. When we first met Adam [Charnack, co-owner] and his team at Hi-Wire, we knew immediately their commitment to delivering the highest quality products at a terrific value to the craft beer lover. Their passion for this business shines through in the people they have working for them, and the beers they produce.”
To celebrate, craft beer drinkers alike will be able to join the owners and sales team of Hi-Wire Brewing at Cooper Young Beer Fest and a variety of tap takeovers, tastings, and other specialty events throughout the market launch. Here’s a sampling of the events. Check out Hi-Wire’s social media for more announcements:
Saturday, October 20
- Cooper Young Beer Fest
Sunday, October 21
- Loflin Yard, 3 – 6pm – Tap Takeover
Monday, October 22
- Flying Saucer (Cordova location) Pint Night, 5 – 8pm – “Buy the pint, keep the glass”
- Beer tasting at Buster’s Liquors & Wines, 4 – 6pm
Tuesday, October 23
- Young Ave Deli – Quarters Competition, 6 – 8pm
- Cash Saver Beer Tasting (Madison Ave), 7pm