UpCountry Brewing Company to hold Grand Opening Holiday Extravaganza

Brewery celebrates the release of their house beers with live music starting at 4PM

John Cochran, owner of UpCountry Brewing Company in West Asheville, announces the brewery’s grand opening. Taking place on December 17, the all-day event includes the release of the brewery’s signature house beers, live music beginning at 4PM, and several food specials from Chef Matt Kovitch beginning at 11am. There is no cover charge. Kid-friendly activities are also planned.

Several new house beers will be on tap. These include the Only Always Blonde, Bogey Free Session IPA, Hopped Red, Mandragora IPA and the ironically titled, Soon to be Named Porter. Other special releases are planned for the day as well. Grand opening pricing for all house beers is $3 per pint.

The band lineup for the grand opening is: 4PM John Hardy Party playing rowdy old time music,
at 7PM Jerry Garcia Jam with Jacob Bowman, Chris Kew, Chris O’Neill take the stage; and at 9:30PM Josh Phillips and Friends play their funky soulful Americana music.

Cochran said, “I’m very excited to officially open the doors of UpCountry Brewing to the Asheville community. We have several new beers for everyone to try and the music lineup is killer. This will be an awesome holiday party.”

As a sneak peek, the brewery invites Asheville area beer lovers to join them at 5PM Fridays leading up to the Grand Opening as they tap a single keg of a selected house beer.

Veale said, “I am looking forward to the opportunity to provide high quality, refreshing beers to the West Asheville community and beyond. I think the “Only Always” Blonde ale is the perfect transition beer from domestic lagers to craft ales, but will also please the palate of the seasoned craft beer adventurer. The Mandragora IPA is a bold example of how tropical and juicy and IPA can be without adding any real fruit.”

Located in West Asheville at 1042 Haywood Rd, phone (828) 575-2400, UpCountry Brewing Company consists of three components: The Drinkery, The Gamery, and The Eatery. Eatery Hours: Monday – Sunday: 11AM-10pm. Drinkery Hours: Monday – Sunday: 2pm-2AM. Pizza is served in the Drinkery until 1AM. Guests at UpCountry enjoy house brews, craft cocktails, can listen to live music and enjoy classic arcade games like PacMan, Galaga, pinball and Golden Tee. For information about all aspects of UpCountry Brewing Company visit http://upcountrybrewing.com