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Bike Show at Asheville Outlets to Benefit Ride for Kids

Jill Lieberman May 20, 2016 Community News, Events

Event Follows Annual Poker Run with Schroader’s Honda of Hendersonville

Asheville Outlets and Schroader’s Honda will team up to host the 2016 Ride for Kids Bike Show & Run. The ride begins at Schroader’s Honda in Hendersonville and ends at Asheville Outlets, where the Poker Run bikes and additional motorcycles will then be on display for spectators. There will also be music, door prizes and awards for best in show – plus an opportunity to win a new custom 2016 Honda Goldwing ® Motorcycle.

Registration is $10 per motorcycle. Riders do not have to participate in the Poker Run to be a part of the show. Spectators can view the show for free. All proceeds benefit the Pediatric Brain Tumor Foundation’s ongoing work to eliminate the challenges of childhood brain tumors by funding medical research and family support. Brain tumors are the leading cause of cancer death in children.

Ride for Kids was established in 1984 and is the longest-running motorcycle charity event in the country. In 1991, the Pediatric Brain Tumor Foundation was created by the founders of Ride for Kids and is now the leading nonprofit supporting childhood brain tumor research.

“I want to thank Schroader’s Honda and Asheville Outlets for organizing this poker run and bike show and supporting the PBTF’s mission to eliminate the challenges of childhood brain tumors,” said Michael Beaver, Associate Director, Ride for Kids. “Every day, nearly thirteen children in the U.S. are diagnosed with a brain tumor. By raising funds and awareness, events like this help us move closer to a cure for this terrible disease.”

Set up for the bike show begins at Asheville Outlets at 11 a.m. A prize for Best in Show will be awarded at 2:30 p.m. To learn more or to register, please visit http://schroaderspokerrun.webs.com/.

About Jill Lieberman

I grew up in Western North Carolina, and like many who grew up here, left for bigger and better things. I ended up choosing to come right back where I started. I have lived in cities from Manhattan to San Francisco to Atlanta. Asheville is my favorite. After getting a master’s degree in journalism with a public relations focus, my first job was with an agency in Greenville working on crisis communications for the hospital system. That began a career where I’ve handled almost every job there is in PR/marketing /media, from copywriter to media buyer to event planner to salesperson. I was in the trenches during the first dot com boom and bust and worked with Google before it became a verb. I’ve written regular columns for publications on beauty products and how to navigate the internet.
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