HIGHLAND BREWING ADDS HIGH PINES IPA TO YEAR-ROUND LINEUP IN MID-FEBRUARY

North Carolina’s largest native brewer is announcing the release of High Pines IPA – an imperial IPA brewed with Mosaic, Simcoe, Centennial, and Comet hops – as the latest addition to its year-round lineup. Named with the forest and fresh scent of mountain pine in mind, the new beer will be distributed across Highland’s Southeastern distribution footprint in 12-ounce cans this February.

“At Highland, we are working hard to make some of the best IPAs in the industry and following the success of Rising Haze in 2020, we wanted to take it to the next level by offering an Imperial IPA,” said Patrick Sullivan, Highland’s Sales Director. “High Pines is a big, delicious, piney IPA that is easy to drink even at 9% ABV. This beer has done extremely well
in our taproom and we expect it to be a solid addition to our year-round portfolio.”

At 9% ABV and 65 IBUs, High Pines is a big West Coast IPA with resinous blueberry and piney hop flavor.
Highland brewer, Jesse Lapinski, said “High Pines was made in the tradition of old-school West Coast IPAs. While it does not shy away from big bitter, resinous hops, it has a good malty body to balance that bitter, piney flavor.” Lapinski continued, “My wife loves the label and I think this is the perfect beer for a bonfire or a winter warmer into springtime.”

High Pines will be available in six-pack cans at the brewery and at retail stores throughout Highland’s distribution footprint in the Southeast beginning mid-February. Highland now offers curbside pickup from 2-6 p.m. daily. Orders may be placed through the brewery webstore. To place an order for curbside pickup or to learn more about Highland’s newest year-round beer, please visit highlandbrewing.com.

More news from Highland Brewing:

• Chinese New Year Curbside Celebration: Since Highland cannot host a Chinese New Year party in-person this year, the first 88 people to visit the brewery’s curbside pickup on Friday, February 12 will be presented with lucky red envelopes to bring them luck and good fortune in the Year of the Metal Ox. This is the second year of the brewery’s collaboration celebration of Chinese heritage with Lucky Envelope Brewing in Seattle, WA. 
• Oscar Wong, Highland’s founder, named Brewery Owner of the Year in Blue Ridge Outdoor Magazine’s 10th Annual People’s Choice Awards. “It’s not just the product anymore,” Wong said. “People don’t buy something just because it’s voted as being the best. To really continue to support a business, there has to be a human connection. That’s something we strive to achieve as much as possible.”