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Hi-Wire Brewing Begins Distribution to Virginia

Hi-Wire Brewing and Virginia’s Specialty Beverage won’t let a pandemic stop them. The new partnership will move forward with the launch of statewide distribution in Virginia starting April 27, 2020.

Virginia is for (craft beer) lovers, and even in the midst of a global pandemic, Hi-Wire Brewing delivers. Beginning Monday, April 27, Specialty Beverage will be distributing Hi-Wire’s full lineup of flagships, seasonals, and specialty releases throughout the state of Virginia. As crazy as it may seem to expand distribution with the national market currently turned on its head, Hi-Wire wants to get its beer in the hands of its northern neighbors who have long been requesting it. This package-only launch is just a sneak peek of more to come when life returns to “normal” and restaurants, bars, and bottle shops are able to reopen their doors in full force. For now, if you’re a Virginian looking for Hi-Wire Brewing beer, give your local bottle shop a call and make the request. 

The initial plan to expand into Virginia was hatched in early 2020 but was put on pause as the COVID-19 crisis developed. That was until Specialty Beverage pitched the idea of launching anyway. As co-owner of Hi-Wire Brewing, Chris Frosaker, sees it, “People are supporting their local beer stores and looking for new products right now, so it is the perfect time for new people to try our beer and hopefully bring them some joy.” The partnership with Virginia’s Specialty Beverage was a no-brainer for Hi-Wire because as Frosaker notes, “The team at Specialty ‘gets it.’” Specialty’s expertise works well for a brewery like Hi-Wire, which offers a large and diverse selection, because the Specialty Beverage team knows exactly how to sell craft beer.

About Hi-Wire Brewing

Located in Downtown Asheville, NC, Hi-Wire Brewing is known for producing approachable and balanced ales and lagers, most notably it’s Hi-Wire Lager, Prime Time Pale Ale, Bed of Nails Brown, and Hi-Pitch IPA. Awarded the most medals at the 2014 NC Brewer’s Cup and Best New North Carolina Brewery of 2013 by RateBeer, Hi-Wire’s award-winning beers can be found on draft and bottles in North Carolina bars and retail shops as well as in their downtown Asheville tasting room. In July 2015, craft beer drinkers can also enjoy Hi-Wire beer at their Big Top, a 27,000 square foot production facility opening in Biltmore Village, a half mile from the Biltmore Estate. In addition to flagship beers, Hi-Wire offers a rotating selection of seasonal brews as well as specialty brews from their Ringmaster's Reserve Series. Learn more about the company at hiwirebrewing.com

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