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Photo by Mike Mozart | Flickr

Lucky Brand Now Open at Asheville Outlets

 First Store Location in Western North Carolina

Area shoppers now have another reason to visit Asheville Outlets – Lucky Brand is officially open. Lucky Brand brings the free-spirited lifestyle of its California-inspired fashions and accessories to its first store in Western North Carolina. After over 20 years in business, Lucky Brand has become an all-American icon and a driving force in denim and leather trends. The new store is located between the Nike Factory Store and Bath & Body Works.

Founded on the nostalgia of small town America, Lucky Brand began making vintage-inspired jeans in California in 1990. Their distinctive Lucky look is achieved by literally putting the jeans through the wringer — ripping, fraying, sanding, patching and washing by hand — to give them their character. While known for their denim, Lucky Brand also specializes in unique, quality sportswear, outerwear and accessories for men, women and children. In the summer of 2013, Lucky re-introduced Made in America (MIA) jeans. The denim, called Cone Denim, originates from the White Oak Mill in North Carolina. The jeans are then hand-stitched in Los Angeles.

Lucky Brand has over 200 stores in the U.S. Find out more online at http://www.luckybrandjeans.com

To keep up-to-date on all Asheville Outlets store openings, news, events, and more, follow us on Facebook and Instagram @ashevilleoutlets and Twitter @shopasheville. Or visit us online at www.shopashevilleoutlets.com

About Jill Lieberman

I grew up in Western North Carolina, and like many who grew up here, left for bigger and better things. I ended up choosing to come right back where I started. I have lived in cities from Manhattan to San Francisco to Atlanta. Asheville is my favorite. After getting a master’s degree in journalism with a public relations focus, my first job was with an agency in Greenville working on crisis communications for the hospital system. That began a career where I’ve handled almost every job there is in PR/marketing /media, from copywriter to media buyer to event planner to salesperson. I was in the trenches during the first dot com boom and bust and worked with Google before it became a verb. I’ve written regular columns for publications on beauty products and how to navigate the internet.

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