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Waking Life Releases Promo Video

Waking Life, the popular 5 year old West Asheville Coffee shop has teamed up with a local videographer to give you a visual taste of what goes into each individual cup of coffee brewed at the shop. Waking Life is a microcafe who currently bottles their own flash chilled coffee, available at several locations in Asheville, in addition to serving customers in their West Asheville Store. The workers of Waking Life take their coffee very seriously – check out these tidbits from their manifesto:

  • We think it’s mandatory to be excited and geeky about coffee.

  • We believe it’s necessary to present coffee well – in its best light.

  • We are inspired by great design and excellent branding.

  • We want hospitality and inclusion to be our defining traits.

  • We know lovely coffee is created through both scientific precision and sensory subjectivity.

  • We are committed to transparency, sustainability, and fairness.

  • We trust the citizens of our beloved city to recognize our dedication to these values, and to help us bring Asheville’s coffee standard up to those of its food and brew scenes.


Waking Life Espresso – Drip Coffee from blueOrange video on Vimeo.

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