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Cold Mountain Beer Release 2020

A Taste of the Holidays in the Blue Ridge Mountains – Asheville Brewer Releases Cold Mountain Beer

Highland Brewing Celebrates Return of Cult-Favorite Spiced Winter Ale with Festivities from November 6-14

For the past 24 years, Highland Brewing has kicked off the holiday season with a release party for Cold Mountain Spiced Winter Ale. As with many things this year, Cold Mountain 2020 will look different, including a ticketed weekend of celebration sessions and online pre-orders for the beer.

While historically Cold Mountain release weekends have welcomed more than 3,000 people to the brewery, Highland’s leadership team decided to extend the 2020 release festivities over nine days to space out guests and reduce crowds creating a safe and fun environment for everyone looking to take part in the seasonal tradition.

“We started receiving messages in May asking about the dates for the Cold Mountain release,” said Nikki Mitchell, Highland’s Hospitality Director. “While this will not be the typical Cold Mountain experience, we are doing our best to make Cold Mountain magic.” Mitchell continued, “Our property will have themed spaces to encourage guests to spread out. Safety for our guests and staff is key. We have table seating in all venues. Guests must wear a mask any time they are not seated.”

Friday, November 6 through Sunday, November 8:

Cold Mountain opening weekend celebrations will require guests to purchase an access pass to enter the property. Passes are $10 per person (children 5 and under are free for afternoon sessions). Each day has two sessions offering a family-friendly afternoon session (12-4 p.m.) and an adult 21+ evening session (6-10 p.m.). Along with the Taproom, the Meadow will be open with a heated tent and the Event Center will be decked out as a rustic ski lodge. Each celebration session will feature table seating, live music, Cold Mountain cask tappings, food trucks, and additional packaged beer allotments and merch for sale. Music includes:

Friday, November 6: Afternoon: Sidecar Honey, Evening: Random Animals, Event Center: DJ Ryan (6:30-9:30 p.m.)

Saturday, November 7: Afternoon: Hustle Souls, Evening: Pleasure Chest, Event Center: DJ Mitch (6:30-9:30 p.m.)

Sunday, November 8:Afternoon: Eleanor Underhill & Friends, Evening: Get Right Band, Event Center: DJ Mitch(6:30-9:30 p.m.)

Guests will not need an access pass to enter the property for festivities after Sunday, November 8. These events include:

Tuesday, November 10, 5-9 p.m.: Cold Mountain Flights and Morsel Cookie Pairing

Wednesday, November 11th, 6-8 p.m.: Live music from Woody Wood

Thursday, November 12, 6-9 p.m.: Cold Mountain Beer Dinner in the Barrel Room (Tickets required)

Friday, November 13, 6-8 p.m.: Live Music from Ashley Heath and Her Heathens

Saturday, November 14, 6-8 p.m.: Laura Blackley and the Wildflowers

Pre-Ordered Beer Packs:

Daily allotments of beer packs are available to pre-order online for pickup on a designated day between November 6 – 14. The pre-made packs are the only way to purchase packaged Imperial Cold Mountain and the blue 1-liter bottles of Cold Mountain.

  • Holiday Pack ($124 + tax) includes Cold Mountain (one 1-liter bottle, two 22oz bottles, case of four 6-pack bottles), Coconut Cold Mountain (one 4-pack of 16oz cans), Imperial Cold Mountain (one 4-pack of 16oz cans).
  • Cheer Pack ($61 + tax) includes Cold Mountain (three 22oz bottles), Coconut Cold Mountain (one 4-pack of 16oz cans), Imperial Cold Mountain (one 4-pack of 16oz cans).

Additional Beer Highlights:

Daily allotments of smaller Cold Mountain quantities are available at the brewery each day.

  • Cold Mountain 6-pack bottles ($13 + tax) – Limit 4 per person (1 case).
  • Coconut Cold Mountain 4-pack of 16oz cans ($20 + tax) – Limit 2 per person.
  • Cold Mountain Gift Bag ($28 + tax) – (1) 22 oz bottle of Cold Mountain, a limited-edition Spicewalla Cold Mountain spice blend, and cookie-cutter all wrapped up with a bow. No limits on purchase.
  • Highland will also release several small-batch and barrel-aged beers on draft beginning Nov. 6.

Cold Mountain will make its way out to stores across Highland’s distribution footprint beginning Monday, Nov. 15. For more information on Cold Mountain or to purchase tickets and pre-order beer, visit highlandbrewing.com/coldmountain.

About Highland Brewing Company

We want to be the brewery of choice in the Southeast. To achieve that goal, we believe it takes more than great beer. With each new hire, it doesn't take long to learn Oscar's mantra: Honesty, integrity and respect. Nothing about beer, not specifically. But the larger ideals that lead to great beer - caring about how it's made, caring for the people involved, from the grain farmer to the mom at the grocery store. Operating within these lines gives rise to a culture around a product. A culture that is sustainable for our employees, our customers and our environment. Come see us! Get a beer at Asheville's first legal brewery and learn what we believe in.

One comment

  1. hogcop550@gmail.com'

    Can you still purchase a holiday pack? Thanks alan

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