SIERRA NEVADA UNVEILS TWO NEW PRODUCT LAUNCHES FOR JANUARY 2017
Sierra Nevada Brewing Co. announced two new products to hit the market in Q1 2017: Sidecar Orange Pale Ale and Tropical Torpedo IPA. With nearly 5,000 craft breweries in operation in the United States, Sierra Nevada ranks third in annual volume with products like Pale Ale and Torpedo IPA leading the charge. “Innovation is part of our DNA,” says Ken Grossman, founder of Sierra Nevada. “36 years ago we changed the way Americans look at hoppy beer with Sierra Nevada Pale Ale. In 2017 we’ll be doing it again, with fresh takes on beer styles that we helped pioneer: pale ale and IPA.”
Sidecar Orange Pale Ale is the perfect accompaniment to Sierra Nevada Pale Ale. Made with orange peel and bold, citrus-heavy hops, this 35 IBUs and 5.3% ABV addition is a refreshing twist on the classic pale ale.
Using the proprietary dry-hopping device – the “Hop Torpedo” – Sierra Nevada is able to control how much hop aroma is infused into beer without adding additional bitterness. Tropical Torpedo IPA is prime for new drinkers entering the craft beer market via the IPA style. “A lot of the excitement is coming from IPA styles utilizing intense aromatic hops that deliver notes of exotic fruits,” says Brian Grossman, second generation brewer for Sierra Nevada. “The rush of hop flavor and lush aromas of mango, papaya and passionfruit awaken your senses with our most adventurous IPA yet.” This IPA has no fruit added and weighs in at 6.7% ABV and 55 IBUs, making it a truly sessionable beer fit for a variety of drinking occasions.
Sidecar Orange Pale Ale will be available January 1, 2017, in 6- and 12-pack 12 oz. bottles at retail and on draught in the on-premise. Tropical Torpedo IPA launches January 1, 2017, in 6-pack 12 oz. bottles only, with draught to follow late Q1.