Eurisko Beer Co. commemorates the day Agent Dale Cooper first crossed the border into the wonderful and strange town of Twin Peaks, on Sunday, February 24 beginning at 11:30 a.m. The brewery plays host to a full day of special events celebrating David Lynch’s surrealist take on the dark underbelly of small town Americana, featuring small-batch Eurisko beers inspired by the seminal T.V. series, including a one-off coffee variant of Kollabörator, a doppelbock conceived by Eurisko and The Whale.
“The founders of the brewery spent a lot of time growing up indulging in esoteric media together, and Twin Peaks definitely stands out as having had a lasting impact on us,” says Eurisko co-founder and brewer Zack Mason on the motivation behind the event. “The ‘nerd culture’ community, for lack of a better term, influences everything we do as a brewery, from our branding to our beer names. There’s a lot of overlap between outsider entertainment and craft beer, and it’s important to us to emphasize the things that have inspired us in both worlds.”
Also featured throughout the day will be rotating guest taps from some of the best breweries in Asheville and beyond, including Hi-Wire Brewing Co., Fonta Flora Brewing Co. of Morganton and Nebo, Charlotte’s Resident Culture Brewing Co., Newgrass Brewing Co. from Shelby, Weaverville-based Zebulon Artisan Ales, and a special preview of downtown Asheville’s next addition, DSSØLVR.
The day kicks off with free donuts provided by the brewery and coffee roasted by PennyCup Coffee Company, as well as handcrafted Peaks-themed sweets available for purchase from Anna Murray Pastry throughout the afternoon. Local artist ACHE will be on hand selling merch and prints, and a very limited number of special edition Eurisko Twin Peaks Day t-shirts with an exclusive design created by ACHE for the event will be on sale while supplies last.
ACHE, a Forest City artist who has been creating prints showcasing icons of fringe media for almost a decade and has exhibited at Asheville art galleries such as ZaPow, responded enthusiastically to the chance to participate in Eurisko’s Twin Peaks Day.
“Any chance to show my art is a privilege, but showing work from one of my favorite shows, amongst other people who have the same passion for that show, is a dream come true. I love that so many talented creators are coming together to celebrate David Lynch’s masterpiece! It has also been refreshing talking to the guys about X-Files, Twilight Zone, and Twin Peaks, and I’m very excited for future projects with them.”
Afternoon festivities will include music taken from the world of Twin Peaks, a Red Room selfie booth, and a costume contest judged by a panel of experts with prizes going to the top three participants — come dressed as your favorite Twin Peaks resident for a chance to win merch and beer. The party culminates with a special free screening of Twin Peaks: Fire Walk With Me presented by the Asheville Film Society, with an introduction by AFS curator and Mountain Xpress head film critic Scott Douglas. The film is intended for mature audiences only, and capacity is limited to 60 attendees, so guests are encouraged to show up early and leave the kids at home.
“Eurisko felt like a natural home for the AFS, even before I came on board,” explains Douglas, who also works as Eurisko’s director of marketing. “The culture fit between classic films, the horror movies we show as the Thursday Horror Picture Show, and Eurisko’s branding made perfect sense. I mean, this is a brewery that took its name from an X-Files episode and named their LLC after a Twin Peaks reference, so the synergy is self-evident. The AFS has shown plenty of Lynch, but never in a context like this, which is unbelievably exciting for me as both a beer geek and a film nerd.”
As Mason points out, the correlation between movies and beers that exist on the fringes of the mainstream may not be apparent at first glance, but becomes clearer when you look at their respective fans.
“When we thought about the contribution we could make to a crowded beer festival scene in Asheville, it just made sense for us to try to bring together two things we love. We’re a place for misfits of all kinds. Whether you love cult cinema or obscure beer styles, we want this to be the place you come to drink and feel at home.”
About Eurisko Beer Co.
Eurisko is a taproom-focused brewery located at 255 Short Coxe Ave. on Asheville’s South Slope. We strive to make beers that reflect the standards of tradition while still allowing ourselves to play with modern processes. From West Coast IPAs, dry Belgian-style saisons, and traditional German styles all the way to big luscious imperial stouts, barleywines, and modern hop experiments, we try to cover as many bases as possible.