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WNC Human Resource Association to Present Donation to Area Non-Profits

February Meeting to Also Feature Renowned Speaker Whitney Martin

The WNC Human Resource Association (WNC HRA) is pleased to announce its February meeting will feature hiring strategist and “data nerd” Whitney Martin. Martin is the founder of ProActive Data and ProActive Consulting in Louisville, Kentucky. She is a highly-rated speaker and has presented at the National SHRM Conference and at the 2016 NC SHRM Conference in Asheville. She has also been published in The Harvard Business Review.

Martin’s speech is entitled “Hiring Under the Microscope: 5 Steps for Improving the Science of Selection,” and will focus on the process of choosing the best candidates for employment. The information presented will be valuable to any individual or business involved in employee hiring and retention. The event will be held Wednesday, February 8th at the U.S. Cellular Center Banquet Room. Breakfast will be served at 8 a.m. and the program begins at 9. WNC HRA membership isn’t required to attend, but online pre- registration is encouraged and can be completed at www.wnchra.org.

Also featured at the February meeting, the WNC HRA will be donating a portion of the proceeds from keynote speaker ticket sales at the 2016 NC Society of Human Resource Management Conference (NCSHRM) to four area non-profits. In all, the WNC HRA raised approximately $2,500 for the benefitting organizations: Eblen Charities, Green Opportunities, Leadership Asheville, and the WNC Diversity Engagement Coalition. Representatives from each group have been invited to attend the meeting on the 8th.


An affiliated Chapter of the Society of Human Resource Management (SHRM). The members of chapter #0570 have joined together since 1955 to share ideas and best practices within the region that promote a productive, healthy, and happy workforce. The mission of the WNC Human Resource Association is to provide each member with knowledge, connections, and tools to reach their fullest strategic and leadership potential as individuals and professionals.

About Whitney Martin

As a measurement strategist, Whitney’s passion and expertise lies in the field of surveys and assessments. Whitney has a Master’s Degree in Human Resources Measurement and Evaluation and has conducted extensive research on the predictive validity of various hiring assessment strategies. Whitney specializes in delivering data-supported insights into job candidates, employees, teams, leaders, customers, and organizations. Using valid and reliable assessment and survey tools, she provides practical, actionable information to leaders that informs business decisions and has a measurable impact on the organization’s bottom line. She is a member of the American Psychological Association (APA), the Society for Industrial & Organizational Psychology (SIOP), and the International Personnel Assessment Council (IPAC).


An affiliate of SHRM, the world’s largest association devoted to Human Resource management, NCSHRM is a non- profit organization that provides a structure for SHRM members in the state of North Carolina, including programs promoting the human resources profession.

About Jill Lieberman

I grew up in Western North Carolina, and like many who grew up here, left for bigger and better things. I ended up choosing to come right back where I started. I have lived in cities from Manhattan to San Francisco to Atlanta. Asheville is my favorite. After getting a master’s degree in journalism with a public relations focus, my first job was with an agency in Greenville working on crisis communications for the hospital system. That began a career where I’ve handled almost every job there is in PR/marketing /media, from copywriter to media buyer to event planner to salesperson. I was in the trenches during the first dot com boom and bust and worked with Google before it became a verb. I’ve written regular columns for publications on beauty products and how to navigate the internet.

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