Beyond The Plate: The Aftermath of Waking Life
Saturday, September 19th is the day that marked a shift in the Asheville community for years to come. When the story about Jared Rutledge and Jacob Owens, owners of the former Waking Life Espresso in West Asheville first broke, it was met with a mix of concern, disdain, outrage, and disgust. Concerned West Asheville citizens organized an impromptu protest on the sidewalk in front of the popular coffeehouse at 4 pm. Normally open until 8 pm, co-owner Jacob closed the doors to the store at 4:10. This was the start of the avalanche that suddenly immersed Asheville in a wave of a culture that few knew about: the red pill, pick up artists, and misogyny.
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