SIERRA NEVADA BREWING CO. WINS GOLD AND SILVER MEDALS FOR TORPEDO AND PALE ALE IN EUROPE’S MOST IMPORTANT BEER COMPETITION
“This year it has been more difficult than ever to win a medal in the European Beer Star,” says Oliver Dawid, CEO of Private Brauereien Bayern, which has been organizing this competition since 2003. With 2,103 beers from 44 countries, the competition for one of the most sought-after prizes in the international brewing world received a record number of entries. Sierra Nevada Torpedo Extra IPA won the gold medal in the Traditional India Pale Ale category and Pale Ale won the silver medal in the Traditional Pale Ale category. “We are delighted to have received this honor,” said Steve Grossman, International Sales for Sierra Nevada Brewing Co. “To be recognized on the world stage as leaders in American-style IPA and pale ale is humbling. It’s our intention to continue to innovate at our Chico, CA, and Mills River, NC, locations, merging traditional brewing techniques with contemporary advances to help grow the craft beer business around the world.”
The European Beer Star – the Champions League of beers – gets its high international reputation from the 124-strong jury of experts, who assess the beers in a blind tasting according to the same purely sensory criteria as the consumer: color, smell, flavor, aromatic profile and overall impression. This year, the jury included master brewers, beer sommeliers and acknowledged beer connoisseurs from 30 countries. The European Beer Star Award is given to particularly authentic beers with lots of character, which impress the jury in terms of both flavor and quality and which best meet the criteria for the type of beer. Only one gold, one silver and one bronze medal were awarded in each of the 57 different beer categories. The competition is aimed at breweries from around the world which feel committed to the traditional European style of brewing. “The European Beer Star has enabled us to again increase public awareness of the wide variety of great, hand-crafted beers,” says Oliver Dawid, expressing his delight.